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Future |
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Sales Training International's strategic vision is to become the #1 Web-based sales, sales management and customer service training company in the world offering a blended learning experience. With over 70 objectives driven skills based courses (almost half re-purposed for online delivery) we are quickly becoming the leader in state of the art content. Knowledge, skills and strategies are tied to a "generic" competency model so that the selection of a custom curriculum is automatic and on target. |
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History |
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DeGroot Communications |
1986: After very successful careers in education, psychology and sales, DeGroot Communications is founded by Robert DeGroot, M.Ed., D.C.H. FAPA in Houston, Texas. |
Psychology for Successful Selling |
1988: Dr. DeGroot pens his book, Psychology for Successful Selling. The company relocates to the The Woodlands, Texas just north of Houston. |
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1989: The company wins the South Montgomery County Chamber award representing a "Successful New Business Start Up." Sales Management and Customer Service courses are added to the curriculum. A national advertising campaign expands the client base beyond Houston and the company changes its name to Sales Training America. |
1994: Sales Training America receives the "Organization of the Year" award from the Houston Chapter of American Society for Training and Development for the third time. |
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1995: As the client base expands into Canada, Europe and Latin America, the company officially makes the transition to Sales Training International (STI). |
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1996: New world class program design, page layout, packaging and trainer materials provides the foundation for the company's efforts to establish a "brand" identity. Sales Training International and Value Selling Strategies P.R.O.S.P.E.C.T. Model, with their distinctive designs, become registered trademarks "®". Sales Training America ® becomes the brand for the company's self-study products. The first www.saleshelp.com Internet web site goes live and the company's global marketplace expands. |
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1997: Sales Training International doubles office and training space and triples staff to address the increasing needs of clients in such diverse markets as oil and gas, software, construction, manufacturing, health care, transportation, public utilities, wholesale trade, services, and finance. Authorized Value Added Resellers begin reselling STI's products. |
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1999: STI's Internet department spins off to become DeGrootWeb. The new company's mission is threefold: 1) re-purpose STI's training courses for Web based delivery, 2) develop browser enabled softwebware and, 3) build Secure Sales Support Sites (S4) Web sites for our clients. |
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1999: The Major Account Call Center () is developed to sell our clients products and services. Sales made in the MACC for its various clients range from $2,500 to $8.7 million. Call center operations were discontinued when Shell reorganized this division. |
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2000: STI sets a new direction to be the number one Web-based sales, sales management and customer service training company in the world offering a blended learning experience through strategic alliances, independent coaches and corporate trainers. www.SalesHelp.com retains its first page rankings on the 10 top search engines. |
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2000: STI develops the Web-enabled version Sales Diagnostic Questionnaire and launches its first Web-based Training program. |
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2001: www.LearnSellingOnline.com is launched with 15 modules, including two major research modules. This site forms the foundation for the new e-learning community being created. Four diagnostic tools will soon help clients determine which of the 52 sales titles and 11 sales management titles will meet their needs. |
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2002: www.LearnCustomerServiceOnline.com is launched with five of seven courses complete and two diagnostic questionnaires operational. STI re-acquires DeGrootWeb to focus on developing e-Learning and software. |
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2003: e-Learning Affiliate program is launched. Seven more courses were added to www.LearnSellingOnline.com
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2003: www.learnSalesManagementOnline.com is launched. Four of eleven courses under development. |
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2003: Online course libraries meet the American Society for Training and Development certification standards for instructional design, interactivity, engagement, navigation, etc. www.SalesHelp.com retains its high rankings on the 7 top search engines (carry 95% of search traffic). |
New Strategic Vision Virtual Company Business Model |
2004: Sales Training International adopts a new strategic vision to become the # 1 web-based sales, sales management and customer service blended learning solutions provider in the world. With over 70 courses (almost half are now WBT), 9 master reference modules and three software programs in its core interrelated focus areas of sales, sales management and customer service, Sales Training International owns one of the largest libraries in the sales training industry. "Virtual Company" business model. A new office suite was built for the headquarters and most company functions are outsourced except core program research and development, sales, and accounting. |
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2005: Seven web-based interactive sales management courses were launched along with eight sales management tools in PDF form on www.LearnSalesManagementOnline.com. Also, www.LearnCustomerServiceOnline.com received three new courses this year. The 360 degree "Competency Diagnostic Questionnaire" (CDQ) softwebware is launched (www.CompetencySurvey.com). www.SalesHelp.com retains its first page rankings on the five top search engines (carry 95% of search traffic) using the search term "sales training." Other STI sites are now at or moving to top for their search terms. |
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2007: Careful repositioning of Sales Training International's web sites achieve first page rankings for web-based sales, sales management and customer service on the leading search engines. |
For
additional information call us (800) 551-SELL (7355) |
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