Competitor Analysis Strategy Session course

Competitor Analysis Strategy Session

What makes you different? Why should I buy from you?

Can you readily answer these questions? Can you readily quantify the value of your answers? If not, then the Competitor Analysis Strategy Session is imperative for you.

Clearly, if you are going to sell successfully against the competition, then you must know the competitor's strengths and weaknesses. Only when you know this can you find ways to neutralize their advantages and sell your strengths that directly counter their weaknesses.

Upon completion of this course you will be able to:

Identify the competitor's customer perceived advantages. The Objections you get come from your competitor's perceived advantages
Use a master list of 85 common sales stopping objections with pre-developed prevention and response strategies to prevent or respond to these objections
Develop ways to neutralize these advantages to disarm the objections and balance the equation
Identify the competitor's weaknesses where you have opposing strengths. These opposing strengths are your unique and distinctive selling points
Develop a Competitive Selling Strategy Book
Have the ammunition to sell competitively

Course Content

Competitor to Product/service Matrix
Competitor Analysis Quadrants
Objections Quadrant
Neutralize, Prevent and/or Respond to Competitor Created objections
Competitor's Weaknesses
Unique and Distinctive Selling Points
Creating Objections for Your Competitors
Competitive Selling Strategy Book

Course Length: 1 Day

Special Note:

Once the initial training is conducted, we can help you complete the competitor analysis process for all competitors and all product/services.

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